Tip: Google Adwords Headline Display URL Capitlization

Tweet As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case – and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not. Then, starting in May, Google began pulling the display URL into the […]

Google Changing Display URL Policy Again – All Lower-Case

Tweet A heads up to all paid search folks; Google is changing their display URL policy. No definitive date that I can see yet, but in the coming weeks, all paid search display URLs will be lower case. No exceptions. Note* This does not affect text ads on the Google display network. here’s the low-down […]