One of the biggest struggles with using Google AdSense ads is trying to determine where to put the placements on the page. Obviously clicks are the goal, but how intrusive should the ads be to the user and what placements create the most targeted ad copy?
When you are trying to maximize the value of the [...]
Google has just announced earnings for the fourth quarter of 2009. Most notably, revenues increased both quarter over quarter and year over year thanks to increases in both Google-site revenues and Adsense revenues.
You’ll find some of the top highlights below:
Quarterly revenues were up 17% to $6.7 billion.
Yearly revenues ended up being $23.65 billion, up [...]
After months and months of testing, Google has announced that all Google AdSense publishers can now integrate their AdSense data directly into Google Analytics.
Here are the simple steps to link up your AdSense account with Google Analytics:
Log in to AdSense
Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > [...]
Just how well does Google’s content network convert? Not as well as Microsoft adCenter - at least from internal testing we have completed.
It will be interesting to see how that trend changes with the release of Microsoft’s publisher network.
Regardless, Google has taken upon themselves to examine the performance of Search Network and Content Network campaigns [...]