15 Tips for Managing an AdWords Account
AdWords is a big monster to tackle. The basic structure and setup alone takes up plenty of brain space, and once you start exploring the additional capabilities of AdWords - well, you might be exhausted. I’ve compiled the essential best practices for campaigns, targeting options, keywords and ads, as [...]
I just received the latest information on some changes to call metrics in Google. For those advertisers with call metrics enabled in their campaigns, I wanted to notify you about important changes related to pricing and reporting that Google has planned either on or after May 16th.
New pricing for phone calls to Google forwarding numbers
Looks like Google is testing out some additional new features and I’m not sure if everyone has seen these yet so I thought I’d share. Someone on our team today noticed that for the search “tired eyes” Google was displaying related ads and specifically calling out the related keywords. Below is Google’s response when we [...]
You may remember Google promised to start banning AdWords advertisers at a much higher rate beginning in September. Google later promised to really step it up during the month of December.
There is a new thread at Google Adwords help where it appears dozens of advertisers have been banned. It appears on December 3rd, a bunch [...]
Google Adwords has been busy as of late implementing new feature after new feature. One of their latest is a pretty cool feature called ‘ad sitelinks’. This feature allows PPC advertisers with high quality ads to add four additional links under the main PPC ad. This allows searchers more options to reach the destination they desire and [...]
As of last week, Google MCC account managers will start seeing a link in their My Client Center Dashboard that will take them to a new interface that Google’s testing.
The new interface features an updated look and feel, as well as some account management enhancements that include:
When making changes to your account names, rather than [...]
Are you new to Google Adwords? Do you just need a quick refresher? If you answered ‘yes’ to either of those questions, I would highly recommend this Official Google Adwords Training Guide. This free step by step training guide provides all the details and simple steps needed to build a successful Google AdWords campaign. You’ll [...]
The current economy has been tough on businesses and customers alike. With the constant ’sale’ mantra being depicted in retail store windows along with ‘closeout pricing’ it can be a lot harder these days to connect with more price-conscious customers.
Google has compiled 6 tactics that will help your AdWords campaigns be more relevant to these [...]
Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here.
The feature looks pretty [...]
Google has again opened up its ad policies to allow trademark terms to be used within ad copy, in certain circumstances, within the United States.
Currently,those advertisers who have a registered trademark, can request Google prevent their trademarks from being used in ad copy. Trademarks can still be used by anyone to trigger ads, however, by [...]