Google Banning Google Adwords Advertisers
You may remember Google promised to start banning AdWords advertisers at a much higher rate beginning in September. Google later promised to really step it up during the month of December.
There is a new thread at Google Adwords help where it appears dozens of advertisers have been banned. It appears on December 3rd, a bunch [...]
How To Get Adwords Ads Sitelinks
Google Adwords has been busy as of late implementing new feature after new feature. One of their latest is a pretty cool feature called ‘ad sitelinks’. This feature allows PPC advertisers with high quality ads to add four additional links under the main PPC ad. This allows searchers more options to reach the destination they desire and [...]
Preview - Google Adwords Tests New MCC Dashboard
As of last week, Google MCC account managers will start seeing a link in their My Client Center Dashboard that will take them to a new interface that Google’s testing.
The new interface features an updated look and feel, as well as some account management enhancements that include:
When making changes to your account names, rather than [...]
Google Adwords Training Guide
Are you new to Google Adwords? Do you just need a quick refresher? If you answered ‘yes’ to either of those questions, I would highly recommend this Official Google Adwords Training Guide. This free step by step training guide provides all the details and simple steps needed to build a successful Google AdWords campaign. You’ll [...]
6 PPC Strategies to Beat the Economy
The current economy has been tough on businesses and customers alike. With the constant ’sale’ mantra being depicted in retail store windows along with ‘closeout pricing’ it can be a lot harder these days to connect with more price-conscious customers.
Google has compiled 6 tactics that will help your AdWords campaigns be more relevant to these [...]
Google Adwords Bid Simulator
Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here.
The feature looks pretty [...]
Google To Allow Trademark Use in AdWords Copy in US
Google has again opened up its ad policies to allow trademark terms to be used within ad copy, in certain circumstances, within the United States.
Currently,those advertisers who have a registered trademark, can request Google prevent their trademarks from being used in ad copy. Trademarks can still be used by anyone to trigger ads, however, by [...]
Integrate Google Analytics Goals with AdWords Conversion Tracking
Google quietly rolled out a new feature last week enabling the integration of Google analytics goals as conversions in your AdWords accounts.
Simply navigate to the conversion tracking screen and click on the link for ‘Link your Analytics goals and transaction’.
There is one drawback - when you link your AdWords and Analytics goals together, you can [...]
How Do I Link My Google Analytics with Google Adwords?
This is ongoing question we receive from almost every paid search advertiser we work or consult with. Google Analytics is arguably one of the best free tools available to both Webmasters and Pay Per Click Marketers so it makes sense that these two services are often used in the same breath. So, lets get to [...]
Google Adwords Web Interface Beta
Back in November, Google asked a small group of U.S. advertisers to start testing a new web interface for AdWords. According to Google, the new interface makes AdWords campaign management faster, clearer, and more intuitive which leads to improved tracking, reporting and optimizations.
After initial user feedback, Google has decided to expand the beta to more [...]