Better than Google Adwords. Better than SEOmoz. Better than SEObook. The best keyword tool isn’t actually a keyword research tool at all.
Keyword research tools like the Google Adwords keyword tool can provide excellent data on keyword volumes and competition levels, but the most valuable data you can get is lurking in your Google Analytics reports. [...]
I personally haven’t noticed this yet, but apparently there are some reports out there that say Google Instant Previews are skewing analytics data. In some cases Google Instant does a real-time fetch of the page to generate an instant preview, and this can be inadvertently counted as a visit by some analytics tools, including Google [...]
Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I’d bring you up to speed on yet another great addition - a super simple and easy way to accurately measure and track traffic coming [...]
If you are new to Google Analytics or simply looking to give your tracking a boost check out these tools:
In order for Google Analytics to track your marketing campaigns effectively, you’ll need to add parameters to your online ads. As a result, the first tool you’ll need is the URL Builder. This tool will [...]
Google quietly rolled out a new feature last week enabling the integration of Google analytics goals as conversions in your AdWords accounts.
Simply navigate to the conversion tracking screen and click on the link for ‘Link your Analytics goals and transaction’.
There is one drawback - when you link your AdWords and Analytics goals together, you can [...]
After months and months of testing, Google has announced that all Google AdSense publishers can now integrate their AdSense data directly into Google Analytics.
Here are the simple steps to link up your AdSense account with Google Analytics:
Log in to AdSense
Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > [...]
There is a great new tool out there for those of you who use Google Analytics: GA Notes!
GA Notes is a Firefox Extension that allows you to add business data (or notes) to a website profile. The notes are then visible in a concealable table at the top of each report like so:
These notes can [...]
This handy ‘getting started guide‘ can be utilized by both the Google Analytics newbie as well as the seasoned user.
Get more information on:
Benefits of utilize analytics
How to sign up
Information about the Google Analytics dashboard and funnels
How to install Google Analytics
What tips do you have for utilizing Google Analytics? Leave them in the comments! Need [...]
This is ongoing question we receive from almost every paid search advertiser we work or consult with. Google Analytics is arguably one of the best free tools available to both Webmasters and Pay Per Click Marketers so it makes sense that these two services are often used in the same breath. So, lets get to [...]
Google offers a number of certification programs: Google Advertising Professional Program, Google Website Optimizer Authorized Consultant Program, and most recently the Google Analytics Individual Qualification Program.
The Google Analytics IQ program consists of two parts:
1. A free online course covering Google Analytics implementation and management, and
2. A certification test that can be taken for $50.
Once you pass [...]