Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
How to Target Gmail with the Content Network
Everyone with a Gmail account has seen the ads displayed on the right hand side of your e-mails. Its a great opportunity to get in front of folks and provide a solution to what might be discussed in the contents of the e-mail. But how do you target Gmail specifically?
There was a great tutorial provided [...]
