The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units - specifically around character limits. According to our Google reps:
At the moment, the new character limit for sitelinks only affects sitelinks created/edited in the upgraded user [...]
15 Tips for Managing an AdWords Account
AdWords is a big monster to tackle. The basic structure and setup alone takes up plenty of brain space, and once you start exploring the additional capabilities of AdWords - well, you might be exhausted. I’ve compiled the essential best practices for campaigns, targeting options, keywords and ads, as [...]
Google Product Search Becomes Google Shopping
Google product search has been a stalwart of online shopping for some years now, since 2002 when it was called Froogle in fact, but the process behind it is changing. It’s a big change that will have a substantial impact on merchants and shoppers alike.
Google Shopping, as it will [...]
As the owner of a small business, you have to promote both your name and products in order to survive. But with all the tools and methods available these days, how do you know which ones allow you to increase wider exposure?
Now, you have to know that while traditional advertising means (e.g. putting up billboards [...]
Bing is rolling out a new look (which went live for most people on May 2nd). The change to the SERP is based on experimentation results from internal flights over the past few months. According to Bing, the experiments proved unnecessary distractions should be removed in order to make the page easier to scan and [...]