The Importance of Having a Website and Using SEO to Market It
Some businesses in San Diego don’t need to market on a national or global level simply because they only do business locally. However, there is a misconception that a local business doesn’t need an online presence to be successful. This misconception has led to many local businesses not taking advantage of what the Internet has [...]
What Makes a Good Landing Page?
Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR).
What Makes a Good Landing Page?
But just what [...]
SEO Keyword Research: 5 Ways To Mine Google Analytics For SEO Opportunities
Better than Google Adwords. Better than SEOmoz. Better than SEObook. The best keyword tool isn’t actually a keyword research tool at all.
Keyword research tools like the Google Adwords keyword tool can provide excellent data on keyword volumes and competition levels, but the most valuable data you can get is lurking in your Google Analytics reports. [...]
Tip: Google Adwords Headline Display URL Capitlization
As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case - and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not.
Then, starting in May, Google began pulling the display URL into the headline and [...]
Google+ Now Open for Businesses - Verification and Vanity URLs
So, Google launched business profiles for their Google+ social network last Monday and the mad dash to claim one’s business is on! While the limitations of these profiles is pretty extensive (no contests or promotions) here are a few tips that will help you get started:
First, join Google+ as a user if you have not [...]
Adwords Editor Version 9.5 Update for Windows and Mac
If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For [...]
Google Redesigns Google Search on Tablets
Google has changed the way Google.com shows on tablets. The new interface focuses on making content more visible and accessible for tablet users by increasing the size of the search button, adding more white space, and making the search results bigger.
Old Tablet Google Search Experience:
New Tablet Google Search Experience:
The new redesign changes the way paid [...]
Google and Bing Search Operators
This post will be short and sweet - while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well!
Bing search operators and their intended use:
http://msdn.microsoft.com/en-us/library/ff795620.aspx
Google search operators and their intended use:
http://www.googleguide.com/advanced_operators.html
Enjoy brushing up your search engine operators
