Mobile Search Tracking in Google Analytics
Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I’d bring you up to speed on yet another great addition - a super simple and easy way to accurately measure and track traffic coming [...]
Local SEO - Choosing the Right Category in Google’s Local Listings
According to last year’s Local Search Ranking Factors survey, one of the most important things you can do with your Google local listing is choose the right category(ies).
This also happens to be one of the more difficult things related to setting up your Google local listing. Luck for us, Mike Blumenthal, has just released a [...]
Google Adwords Offers New Targeting Options for Mobile Ads
Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them.
This new feature will be most useful if [...]
Google To Serve More Targeted Ads in Gmail
So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail.
The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for [...]
Google Releases 2009 Fourth Quarter Earnings Report
Google has just announced earnings for the fourth quarter of 2009. Most notably, revenues increased both quarter over quarter and year over year thanks to increases in both Google-site revenues and Adsense revenues.
You’ll find some of the top highlights below:
Quarterly revenues were up 17% to $6.7 billion.
Yearly revenues ended up being $23.65 billion, up [...]
Contact Form Extensions - Google Adwords Latest Beta Test
There is a new Google Adwords beta being rolled out named contact form extensions and was first highlighted by PPC Hero. The premise is rather simple - a contact form extension provides a contact lead form directly in the search ad. As seen in the image above, a user needs to simply click on the [...]
Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
Google Adwords Cutting Personalized Support Representatives
I recently wrote about search engine customer service numbers for Google Adwords, Microsoft adCenter and Yahoo. It appears, however, that some folks won’t be getting Adwords support moving forward.
A recent WebmasterWorld thread reports that Google has cut personalized AdWords representatives from big Adwords spenders. The thread comes from a long time WebmasterWorld member, Cline. Reportedly, [...]
Google Banning Google Adwords Advertisers
You may remember Google promised to start banning AdWords advertisers at a much higher rate beginning in September. Google later promised to really step it up during the month of December.
There is a new thread at Google Adwords help where it appears dozens of advertisers have been banned. It appears on December 3rd, a bunch [...]