Yahoo Search Marketing Vertical Keyword Lists
Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals:
Apparel
Automotive
Education
Finance
Health Care
Home Improvement
Legal Services
Travel
Wireless
Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. Do you have any additional suggestions on improving your Yahoo accounts? [...]
Hitwise: Long Tail of Search Growing Longer
We’ve all heard the term ‘long tail’. When we talk about pay per click marketing, long tailed keywords are typically the holy grail - lower CPC costs, capturing traffic further down the conversion funnel, etc.
Hitwise recently released a report highlighting how 1 and 2 word queries are becoming less common, while 4, 5, all the [...]