Microhoo Search Alliance Approved by Regulators
Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?
Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified [...]
Google Adwords, Yahoo & Microsoft adCenter Customer Service Numbers
Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:
Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score
But the question I get asked most is - how the heck do [...]
Microsoft & Yahoo Search Partnership - Back At the Bargaining Table
Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal.
An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”.
Here are a [...]
Microsoft’s Search Engine Optimization (SEO) Toolkit
I’ve always been a big fan of free Internet marketing tools! Because of that, I wanted to be sure to pass this along for all of the SEO folks out there.
The IIS Search Engine Optimization (SEO) Toolkit helps Website developers, web hosting providers, and Web server administrators to improve their Web site’s relevance in search [...]
Bing Search Engine Indexing the Hash Tag?
Rand Fishkin recently wrote a post on the SEOMoz blog (if you don’t already read this blog it is a must!!) regarding some interesting indexing coming from Microsoft’s new Bing search engine.
In the past, Google, Yahoo and MSN Live typically ignored the hash tag in URLs. Because of this, internal anchors were invisible to their [...]
Microsoft Releases Bing Search Engine
Bing is here! Microsoft’s new foray into the search space promises to be a ‘decision engine’ giving those looking for answers immediately, well, an answer immediately! I liken it slightly to Twitter where answers to questions can be found immediately. I have used Bing quite a bit now and I must say I am impressed!
Here [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
2009 Microsoft adCenter Upgrade - Spring Update
I recieved an e-mail from Microsoft Advertising earlier this afternoon regarding their last ‘Spring Upgrade’. I must say having jumped into the UI as well as the adCenter Desktop tool to see what’s new, I think the improvements are worth noting. Here is the e-mail below:
We’ve just released the Microsoft adCenter Spring 2009 Upgrade. You [...]
Importing Google & Yahoo Campaigns Into Adcenter
Far too often I hear the statement: “I don’t use Microsoft adCenter because the setup is too time consuming!” While in the past I would agree, I would also argue that Microsoft didn’t do enough to promote the capabilities that existed for importing 3rd party campaigns into the adCenter UI.
Now with the release of the [...]
Live Search 411: Microsoft’s Voice Search Tool
I blogged a while back about Google 411, but how many people are familiar Live Search 411? It is Microsoft’s not well-known Voice Search tool. Simply dial 1-800-CALL-411 (or 1-800-225-5411) to perform a local search from any phone. I would encourage you to test it out. Live Search 411 has considerably more content and capabilities [...]