How to Optimize Your Website with Multivariate Testing

Tweet Source: http://gossinteractive.com/blog/click-here-to-donate-understanding-whats-wrong-with-online-engagement-today When sales take a hit, most webmasters pull up site traffic data to figure out what could have gone wrong. This seems like a reasonable approach, except traffic isn’t the only thing that should be considered. One aspect that’s just as important but is often overlooked is how much you’re converting from […]