6 Tips to Lower Your PPC Costs

Tweet PPC Adwords costs can soar to high levels quickly if precautions are not taken. Since every company needs exposure through marketing campaigns, the best strategy is to find ways to lower PPC Adwords cost. Lowering costs provides the necessary exposure but at a fraction of the cost. Here are a few tips to lower […]

Top 5 Misconceptions About PPC Marketing

Tweet Paid Search Misconceptions Pay Per Click marketing is one of the most widely used forms of advertising on the internet today and revenues from the medium make up almost 98% of all revenues for the single most powerful company on the web: Google; that’s more than $10 billion dollars for the last fiscal year. […]

Your Paid Search Ads are no Longer Serving on Yahoo!

Tweet I updated the blog with some information from our Yahoo! rep regarding Yahoo!’s ad serving shift to adCenter yesterday and have just received the more ‘official’ notice via e-mail. If you’re worried about missing out on what MicroHoo is touting as “access to 163 million unique searchers and 33.8% of U.S. search queries* on […]

Google Updates Local Search Results

Tweet Google is releasing an updated look-and-feel for search results with a local component.  Previously, the local results were displayed in a very prominent map at the top of the search results.  This is an example of the “old” style local results: Google has since updated their local results to place more emphasis on their […]