Use Pay per Click Call Tracking to Increase your Sales and Optimize Campaigns Faster

Tweet At the end of the day, if you want to know what products and services your PPC campaign is selling, you need a good phone call tracking solution. Good call tracking technology will enable you to link your pay per click marketing campaign directly to sales. If you do not have a phone call […]

How To Make Your PPC Ad Convincing?

Tweet If you can’t convince them, confuse them- this is a phrase marketers should definitely NEVER follow. If they can’t convince their potential customers, then sorry to say, they aren’t made for the job and should try something else! The underlying phenomenon of marketing is to create a need for a product which the consumers […]

6 Tips to Lower Your PPC Costs

Tweet PPC Adwords costs can soar to high levels quickly if precautions are not taken. Since every company needs exposure through marketing campaigns, the best strategy is to find ways to lower PPC Adwords cost. Lowering costs provides the necessary exposure but at a fraction of the cost. Here are a few tips to lower […]

Top 5 Misconceptions About PPC Marketing

Tweet Paid Search Misconceptions Pay Per Click marketing is one of the most widely used forms of advertising on the internet today and revenues from the medium make up almost 98% of all revenues for the single most powerful company on the web: Google; that’s more than $10 billion dollars for the last fiscal year. […]

3 Crucial Mistakes That Are Often Overlooked in Many PPC Campaigns

Tweet 3 reasons why over-eager PPC campaigns are not wise If you’re reading this article, you already know that a decent Pay-Per-Click (PPC) campaign has its benefits for businesses. Firstly, it gets your brand, products, and services in front of your target audience in the search engines, and secondly, it represents a whole new revenue […]

4 iPhone Apps to Help You Manage Your PPC Campaign On the Go

Tweet The success of your PPC campaign depends on a number of factors. You need to do proper keyword research to know what your target market is searching for online, and you also have to submit competitive bids for your keywords in order to get a good chance of landing optimal spots in sponsored results. […]

Job Search Advice: Pay-per-click Director Explains his Shift to the Virtual Job Market

Tweet This PPC (Pay-per-click) Director believes that in order to survive in the new American economy it is necessary to recognize that US has changed from a manufacturing to a virtual economy. My current title is PPC (pay per click) Director for EcommerceRecruiter.com. My job is to organize and lead the paid marketing efforts online […]

FAQ: Google Tests Showing Click Annotations On AdWords Ads

Tweet Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along: What will ads look like after the change? Top placement ads will have an annotation on the existing line after the display URL, […]

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