Local PPC Techniques for Effective Pay Per Click Campaigns
All successful SEO or PPC marketing campaigns start with in-depth keyword research. This involved evaluating the competitiveness of the keyword, average traffic potential, competitive analysis, etc. But one thing often missed is evaluating the way your potential customer thinks. This insight can open new doors and opportunities for your account by [...]
How Does Adwords Treat Keywords with Capitalization, Underscores or Apostrophes?
In a recent Adwords webinar, Google answered a long standing question I have had - what do they consider the same or different keywords?
Upper case vs. lower case has never been used to differentiate keywords, however, diacritics apparently are different keywords. Even more importantly, if you are using exact or phrase match, you should add [...]
Increasing Bids and Google Adwords Quality Score
A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity.
I was reading the Google Agency Blog and came across this post regarding [...]
Google Adwords Training Guide
Are you new to Google Adwords? Do you just need a quick refresher? If you answered ‘yes’ to either of those questions, I would highly recommend this Official Google Adwords Training Guide. This free step by step training guide provides all the details and simple steps needed to build a successful Google AdWords campaign. You’ll [...]
Top 10 Pay Per Click Landing Page Best Practices
Ian Lurie wrote a great post recently on his Conversation Marketing Blog. The title of the post was “32 Tips To Make Online Customers Love You“. As I started to read the awesome list of tips I started to realize that a number of these points could and should be used as landing page ‘best [...]
PPC Buyer Behavior and the Economy Downtown
The habits of consumers are changing and they are turning to search. Google recently surveyed 8,675 U.S. consumers about their current buying patterns. Below you’ll see a few of the key insights and ideas to capitalize on those trends!
Consumers are researching and buying more online. As a result of the economic downturn, 54% of consumers spend [...]
Google AdWords Retail Webinar
Its hard to believe that spring is only a few weeks away - and with it come some very important holidays for online retailers: Mother’s Day, Father’s Day, and graduation season. It’s time to plan ahead and adapt you personal or client strategy for the upcoming opportunities and challenges that pay per click marketing offer.
Join the Google [...]