Job Search Advice: Pay-per-click Director Explains his Shift to the Virtual Job Market
This PPC (Pay-per-click) Director believes that in order to survive in the new American economy it is necessary to recognize that US has changed from a manufacturing to a virtual economy.
My current title is PPC (pay per click) Director for EcommerceRecruiter.com. My job is to organize and lead the paid marketing efforts online of EcommerceRecruiter.com. [...]
FAQ: Google Tests Showing Click Annotations On AdWords Ads
Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along:
What will ads look like after the change?
Top placement ads will have an annotation on the existing line after the display URL, and side placement [...]
Major AdWords Quality Score Reporting Bug Confirmed by Google
I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining both CPC and ad positioning this is certainly an understandable concern.
According to Google it is just [...]
Google Instant Search - What is the Paid Search & Quality Score Impact?
Google Instant Search is here! What is it you ask? I’ll let Google explain in three simple features:
Instant Results: relevant results are generated dynamically and display as you type
Predictive Text: algorithmically predicts the rest of your query as you type
Scroll to Search: Arrow keywords scroll through predictions and results update instantly
Overall, Google claims this will [...]
Considerations for Your PPC Budget
We often get asked by friend, small business owners and clients, “What should I be spending on paid search?” If you are in business for yourself, your PPC budget is completely up to you and you can set and modify your budget at any time to meet your needs and to help with other parts [...]
Report: Google Gets 75% Of Paid Search Clicks & Dollars
The latest quarterly report from Effecient Frontier (a search agency that manages more than $750 million in annual digital spending annually) recently confirmed but many of us had already assumed. Three out of every four paid search clicks are captured by Google, and 75 cents of every paid search dollar is also consumed by Google.
Effecient [...]
Local PPC Techniques for Effective Pay Per Click Campaigns
All successful SEO or PPC marketing campaigns start with in-depth keyword research. This involved evaluating the competitiveness of the keyword, average traffic potential, competitive analysis, etc. But one thing often missed is evaluating the way your potential customer thinks. This insight can open new doors and opportunities for your account by [...]
How Does Adwords Treat Keywords with Capitalization, Underscores or Apostrophes?
In a recent Adwords webinar, Google answered a long standing question I have had - what do they consider the same or different keywords?
Upper case vs. lower case has never been used to differentiate keywords, however, diacritics apparently are different keywords. Even more importantly, if you are using exact or phrase match, you should add [...]
Increasing Bids and Google Adwords Quality Score
A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity.
I was reading the Google Agency Blog and came across this post regarding [...]
