Using Google Sitelinks to Drive Traffic to Facebook

Tweet I have a client interested in leveraged Google Sitelinks to drive traffic to Facebook. I only know of one particular instance of a client testing this opportunity in the past so I was concerned we would encounter rejection issues due to Google’s URL policy – facebook.com is obviously not a direct portion of my […]

Major AdWords Quality Score Reporting Bug Confirmed by Google

Tweet I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining both CPC and ad positioning this is certainly an understandable concern. According to Google it […]

Google Instant Search – What is the Paid Search & Quality Score Impact?

Tweet Google Instant Search is here! What is it you ask? I’ll  let Google explain in three simple features: Instant Results: relevant results are generated dynamically and display as you type Predictive Text: algorithmically predicts the rest of your query as you type Scroll to Search: Arrow keywords scroll through predictions and results update instantly […]

Report: Google Gets 75% Of Paid Search Clicks & Dollars

Tweet The latest quarterly report from Effecient Frontier (a search agency that manages more than $750 million in annual digital spending annually) recently confirmed but many of us had already assumed. Three out of every four paid search clicks are captured by Google, and 75 cents of every paid search dollar is also consumed by […]

Local PPC Techniques for Effective Pay Per Click Campaigns

Tweet All successful SEO or PPC marketing campaigns start with in-depth keyword research. This involved evaluating the competitiveness of the keyword, average traffic potential, competitive analysis, etc. But one thing often missed is evaluating the way your potential customer thinks. This insight can open new doors and opportunities for your account by building keyword lists […]

How Does Adwords Treat Keywords with Capitalization, Underscores or Apostrophes?

Tweet In a recent Adwords webinar, Google answered a long standing question I have had – what do they consider the same or different keywords? Upper case vs. lower case has never been used to differentiate keywords, however, diacritics apparently are different keywords. Even more importantly, if you are using exact or phrase match, you […]

Increasing Bids and Google Adwords Quality Score

Tweet A few months ago, we ran a series of posts on a hot topic among our  clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity. I was reading the Google Agency Blog and came across this […]

Google Adwords Training Guide

Tweet Are you new to Google Adwords? Do you just need a quick refresher? If you answered ‘yes’ to either of those questions, I would highly recommend this Official Google Adwords Training Guide. This free step by step training guide provides all the details and simple steps needed to build a successful Google AdWords campaign. […]

Top 10 Pay Per Click Landing Page Best Practices

Tweet Ian Lurie wrote a  great post recently on his Conversation Marketing Blog. The title of the post was “32 Tips To Make Online Customers Love You“. As I started to read the awesome list of tips I started to realize that a number of these points could and should be used as landing page […]

« Previous PageNext Page »