Alternative PPC Research Tools
This post will be short and sweet and focus on some free paid search tools that you might not have used before.
1. Google Sets - allows you to create lists of related keywords. Simply input one or more words and Google will suggest related keyword phrases.
Tilde search operator - Using advanced search operators while performing a [...]
Local PPC Techniques for Effective Pay Per Click Campaigns
All successful SEO or PPC marketing campaigns start with in-depth keyword research. This involved evaluating the competitiveness of the keyword, average traffic potential, competitive analysis, etc. But one thing often missed is evaluating the way your potential customer thinks. This insight can open new doors and opportunities for your account by [...]
5 Pay Per Click Metrics All PPC Managers Should Know
Dollars are shifting online at an aggressive rate and more and more advertisers are beginning to understand the value of advertising online for one reason - the completeness of data and ability to measure ROI down to the penny. Pay Per Click marketing specifically is one of the only advertising mediums [...]
Why Aren’t My Google Adwords Ads Showing?
Have you ever uploaded an account - campaigns, ad groups, keywords, ads - added billing info and then activated your Adwords campaign and then… nothing. Zero dollars spent. No impressions. No clicks. Chances are there is one simple issue within the account that is preventing your ads from showing in the search results. Here are [...]
PPC Clicks and Search Engine Loyalty Study
The Rimm-Kaufman Group, as usual, has just posted an amazing analysis of over 1.8 million orders placed through their clients’ sites. The premise was simple - they wanted to find out how loyal those buyers were to the engines they used. First, a couple quick notes about the study:
All clicks from content networks were eliminated
Comparison shopping [...]
How Does Adwords Treat Keywords with Capitalization, Underscores or Apostrophes?
In a recent Adwords webinar, Google answered a long standing question I have had - what do they consider the same or different keywords?
Upper case vs. lower case has never been used to differentiate keywords, however, diacritics apparently are different keywords. Even more importantly, if you are using exact or phrase match, you should add [...]
Online Diners & Restaurant Research Trends
Everyone knows the economy is has had a major impact on online buying behavior. When it comes to purchasing products, users are researching more online and looking for deals. Does the same hold true when it comes to dining?
Google recently partnered with the Online Testing Exchange to survey patrons of both quick serve and casual [...]
Increasing Bids and Google Adwords Quality Score
A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity.
I was reading the Google Agency Blog and came across this post regarding [...]
Google Adwords Training Guide
Are you new to Google Adwords? Do you just need a quick refresher? If you answered ‘yes’ to either of those questions, I would highly recommend this Official Google Adwords Training Guide. This free step by step training guide provides all the details and simple steps needed to build a successful Google AdWords campaign. You’ll [...]