The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units - specifically around character limits. According to our Google reps:
At the moment, the new character limit for sitelinks only affects sitelinks created/edited in the upgraded user [...]
At the end of the day, if you want to know what products and services your PPC campaign is selling, you need a good phone call tracking solution.
Good call tracking technology will enable you to link your pay per click marketing campaign directly to sales.
If you do not have a phone call tracking solution, your [...]
Using pay-for-performance keyword advertising strategies, allows you to easily target your traffic, improve your conversion rates, and generate greater profits. These sponsored links will automatically appear in search engine queries on Google, Yahoo and other search engine sites. Only by developing a quality strategic plan, can you ensure the money your company spends produces the [...]
PPC Adwords costs can soar to high levels quickly if precautions are not taken. Since every company needs exposure through marketing campaigns, the best strategy is to find ways to lower PPC Adwords cost. Lowering costs provides the necessary exposure but at a fraction of the cost. Here are a few tips to lower PPC [...]
15 Tips for Managing an AdWords Account
AdWords is a big monster to tackle. The basic structure and setup alone takes up plenty of brain space, and once you start exploring the additional capabilities of AdWords - well, you might be exhausted. I’ve compiled the essential best practices for campaigns, targeting options, keywords and ads, as [...]
Paid Search Misconceptions
Pay Per Click marketing is one of the most widely used forms of advertising on the internet today and revenues from the medium make up almost 98% of all revenues for the single most powerful company on the web: Google; that’s more than $10 billion dollars for the last fiscal year. Because of [...]
3 reasons why over-eager PPC campaigns are not wise
If you’re reading this article, you already know that a decent Pay-Per-Click (PPC) campaign has its benefits for businesses. Firstly, it gets your brand, products, and services in front of your target audience in the search engines, and secondly, it represents a whole new revenue stream for [...]
The success of your PPC campaign depends on a number of factors. You need to do proper keyword research to know what your target market is searching for online, and you also have to submit competitive bids for your keywords in order to get a good chance of landing optimal spots in sponsored results. Then [...]