How will your website/business benefit from search engines?
Every business should focus on search engine optimization in order to improve its visibility in the search engines. Once a business website sits at a healthy position in search results, there is every chance that more customers will follow. Search engines will send higher amount of generic traffic [...]
When you’re a freelancer, your website is your resume, and it’s viewed every day by potential employers. You can’t tailor your website to each would-be client, but you can use SEO strategies to make sure the site gets in front of as many potential employers as possible!
If you’ve never done SEO before, it can seem [...]
It is my personal belief that an HTML sitemap is one of the most important search engine optimization tactics a webmaster can use. It is arguably the most effective tool to distribute internal link juice efficiently within your website.
So what is an HTML sitemap? It is an actual page of your website that outlines the [...]
One of the most common questions I get asked is around writing website copy. Many agencies and even companies have their own copywriters but there is a clear distinction between writing offline copy and writing online material. As a result, it’s always helpful if you can provide copywriters with a set list of guidelines to [...]