SEO is tough – there are no two ways about it. If you want to increase your visibility in search and get the exposure your website deserves, then you need to work at it, month after month and year after year.
What’s more, it’s often not an easily justifiable business expense – “we want to build [...]
If you are asking yourself whether you should invest in PPC or SEO, you are asking the wrong question. Effective online advertising is not a matter of PPC vs. SEO. Rather, it is about an integrated approach that borrows from one search engine marketing technique to make the most out of the other. What is [...]
I have been in the SEO industry for quite some time now. A little bit after high school (graduate of 2005) a friend of mine and I got into making money online hard - through a numerous amount of ways.
We were young and naive, and let me tell you, we fell for every single get [...]
If you are a business which wants to make the most out of holiday sales it is important to consider how you will optimize your website to bring in the seasonal traffic. With Christmas just around the corner it is high time you start your campaign to increase your conversions and make the most of [...]
I’m often surprised how often I talk to aspiring SEOs only to find out they aren’t taking advantage of the plethora of SEO Firefox plugins that exist at their disposal. Not only that, these plugins, when explained correctly, can often answer a handful of client questions freeing you up to do what you do best [...]
It is unfortunate, but I still come across the occasional website that is still leveraging iFrames to deliver content - or worse their navigational links. The problems with iFrames for SEOs is simply that any content that lives in the iframe doesn’t actually exist on the page. Essentially, the iFrame is it’s own page which lives separately. [...]
The Basics of Google Panda
Search Engine Optimization is made significantly more difficult with newly implemented changes in the operational algorithm of the search engine results. Google recently did exactly this in the form of a new algorithm change, code named Google Panda. Previously, they also implemented Google Caffeine in 2010. To understand how to change [...]
Google is releasing an updated look-and-feel for search results with a local component. Previously, the local results were displayed in a very prominent map at the top of the search results. This is an example of the “old” style local results:
Google has since updated their local results to place more emphasis on their local results [...]
Too often when designing or redesigning a website, SEO is an afterthought. To make SEO truly work for you an SEO strategy should be incorporated directly into the website design stategy. Here are some tips to help make your page more search engine friendly:
Do not use flash player in your design. Not everyone has [...]
There are a number of ways that companies will try to cut corners in order to make an SEO budget. However, some of them are just not the best ideas ever and in some cases will end up costing more to fix all of the problems that the cuts ended up causing. Here are some [...]