How to Effectively Track Google Adwords Sitelinks In Marin

Tweet Google Sitelinks Overview: Google Sitelinks offer search marketers the unique opportunity to drive users deep into a website by leveraging other relevant click streams. One of the issues with sitelinks, however, is discovering whether the ad itself or a sitelink is responsible for a conversion. Marin users can now make that distinction. While not […]

Google Changing Display URL Policy Again – All Lower-Case

Tweet A heads up to all paid search folks; Google is changing their display URL policy. No definitive date that I can see yet, but in the coming weeks, all paid search display URLs will be lower case. No exceptions. Note* This does not affect text ads on the Google display network. here’s the low-down […]