Microhoo Search Alliance Approved by Regulators
Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?
Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified [...]
Yahoo to Discontinue Paid Inclusion Advertising
At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators.
Here is an official explanation from Yahoo
“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our [...]