Microhoo Search Alliance Approved by Regulators

Tweet Its official – Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future? Search ad inventory: both the Yahoo! and Microsoft networks will be combined  in a […]

Yahoo to Discontinue Paid Inclusion Advertising

Tweet At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators. Here is an official explanation from Yahoo “We are committing our resources and efforts to our core areas of focus, including improving the search experience and […]