Yahoo Advanced Match Equals Money Waisted
There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options.
Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches.
Two days ago, I noticed a massive spike in impressions in a [...]
Yahoo Search Marketing Vertical Keyword Lists
Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals:
Apparel
Automotive
Education
Finance
Health Care
Home Improvement
Legal Services
Travel
Wireless
Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. Do you have any additional suggestions on improving your Yahoo accounts? [...]