Yahoo Shifting Ad Serving 100% to adCenter Today

Tweet Just a quick update on the MicroHoo partnership. Back in August, we announced the organic switch from Yahoo to Bing and now it appears the two partners have a go-ahead to transfer ad serving 100% over to Bing today. Per our Yahoo rep: We are on track to complete the transition of ad serving […]

Yahoo Advanced Match Equals Money Waisted

Tweet There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options. Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches. Two days ago, I noticed a massive spike in […]

Yahoo Search Marketing Vertical Keyword Lists

Tweet Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals: Apparel Automotive Education Finance Health Care Home Improvement Legal Services Travel Wireless Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. […]