Well, this post will be short and sweet - I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this [...]
I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer. There is conflicting information from Yahoo itself stating that you should both continue to use Site Explorer because it isn’t going away and that you should stop using it because it’s being phased [...]
Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS) as one of the first programs leading the charge - the came the Search Alliance which put a quick end to RAIS. That is, until now.
We just heard [...]
Starting March 3, 2011, adCenter will no longer review trademark keyword complaints. However, adCenter will continue to investigate brand owner complaints related to trademark use in ad text. (Please note: The policy for trademark use in ad copy remains unchanged.)
Policy Change – Example
Coke cannot bid on the term “Pepsi”. If Coke submits “Pepsi” as a [...]
It’s been a busy month in local search across all . Hot on the heels of their Google Places update to search results, Google unveiled the latest in their local arsenal; Google HotPot.
HotPot is a recommendation engine for local businesses. Hotpot uses the location data provided in Google Places and then adds a recommendation layer [...]
First there was Google Instant. Now there is Yahoo Rich Search Assist. Yahoo’s new beta Search Assist beta will display answers or links directly to the answers instantly as you type in an effort to provide a complete custom user experience - a very similar experience to Google’s Instant. Due to its ‘beta’ label, Yahoo [...]
Yahoo just released Yahoo Clues a keyword research tool similar to Google insights/trends, but goes one step further.
In short, this is a keyword research tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as gender and [...]
I updated the blog with some information from our Yahoo! rep regarding Yahoo!’s ad serving shift to adCenter yesterday and have just received the more ‘official’ notice via e-mail.
If you’re worried about missing out on what MicroHoo is touting as “access to 163 million unique searchers and 33.8% of U.S. search queries* on Yahoo! Search, [...]
Just a quick update on the MicroHoo partnership. Back in August, we announced the organic switch from Yahoo to Bing and now it appears the two partners have a go-ahead to transfer ad serving 100% over to Bing today.
Per our Yahoo rep:
We are on track to complete the transition of ad serving to adCenter this [...]