Yahoo Desktop Tool - Bulk Changes Made Easy
Google had the Adwords Editor. Microsoft has the adCenter Desktop. Now, Yahoo! has created their own offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
Here are [...]
Yahoo Launches New Search Features
I rarely write about Yahoo, however, it appears Yahoo is preparing for another year of struggle as it continues to go to battle with Google (who continues to lead in search market share) and a still ambiguous future partnership with Microsoft’s Bing.
To prove its ongoing dedication to search marketing, Yahoo announced several enhancements to its [...]
Yahoo to Discontinue Paid Inclusion Advertising
At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators.
Here is an official explanation from Yahoo
“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our [...]
Google Adwords, Yahoo & Microsoft adCenter Customer Service Numbers
Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:
Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score
But the question I get asked most is - how the heck do [...]
Microsoft & Yahoo Search Partnership - Back At the Bargaining Table
Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal.
An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”.
Here are a [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
Yahoo Advanced Match Equals Money Waisted
There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options.
Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches.
Two days ago, I noticed a massive spike in impressions in a [...]
Yahoo Search Marketing Vertical Keyword Lists
Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals:
Apparel
Automotive
Education
Finance
Health Care
Home Improvement
Legal Services
Travel
Wireless
Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. Do you have any additional suggestions on improving your Yahoo accounts? [...]