Microsoft & Yahoo Search Partnership - Back At the Bargaining Table
Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal.
An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”.
Here are a [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
Yahoo Advanced Match Equals Money Waisted
There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options.
Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches.
Two days ago, I noticed a massive spike in impressions in a [...]
Yahoo Search Marketing Vertical Keyword Lists
Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals:
Apparel
Automotive
Education
Finance
Health Care
Home Improvement
Legal Services
Travel
Wireless
Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. Do you have any additional suggestions on improving your Yahoo accounts? [...]