Report: Google Gets 75% Of Paid Search Clicks & Dollars

Tweet The latest quarterly report from Effecient Frontier (a search agency that manages more than $750 million in annual digital spending annually) recently confirmed but many of us had already assumed. Three out of every four paid search clicks are captured by Google, and 75 cents of every paid search dollar is also consumed by […]

Microsoft & Yahoo Search Partnership – Back At the Bargaining Table

Tweet Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal. An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”. […]

Yahoo Advanced Match Equals Money Waisted

Tweet There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options. Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches. Two days ago, I noticed a massive spike in […]

How Many Keywords Should Be In An AdGroup?

Tweet There has been and probably will continue to be an ongoing debate surrounding  this question: How many keywords should be included in a single ad group?  I’ve heard some folks say 5-10 keywords per ad group. I’ve heard others claim that you should include only one keyword per ad group Microsoft just recently stated that there should only […]

Yahoo Search Marketing Vertical Keyword Lists

Tweet Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals: Apparel Automotive Education Finance Health Care Home Improvement Legal Services Travel Wireless Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. […]