The latest quarterly report from Effecient Frontier (a search agency that manages more than $750 million in annual digital spending annually) recently confirmed but many of us had already assumed. Three out of every four paid search clicks are captured by Google, and 75 cents of every paid search dollar is also consumed by Google.
Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal.
An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”.
Here are a [...]
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options.
Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches.
Two days ago, I noticed a massive spike in impressions in a [...]
Yahoo! has recently released some awesome vertical research and even more importantly vertical keyword research/suggestions. If you advertise in any of the following verticals:
Be sure to check out the 3rd party research data as well as the excel/PDF keyword suggestion downloads. Do you have any additional suggestions on improving your Yahoo accounts? [...]