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SEO Glossary and SEO Definitions

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I

IFRAME – “IFrame (from inline frame) is an HTML element which makes it possible to embed another HTML document inside the main document. The size of the IFrame is specified in the surrounding HTML page, so that the surrounding page can already be presented in the browser while the IFrame is still being loaded. The IFrame behaves much like an inline image, and the user can scroll it out of view. On the other hand, the IFrame can contain its own scroll bar, independent of the surrounding page's scroll bar.

IPTV – Acronym for Internet Protocol Television, which delivers digital television service using the Internet Protocol over a network. IPTV delivery may be through a high capacity, high speed broadband connection. Compared to traditional broadcast and cable television, IPTV may offer new venues for PPC search advertisers through program interfaces and stored individual preferences.

Impression – One view or display of an ad. Ad reports list total impressions per ad, which tells you the number of times your ad was served by the search engine when searchers entered your keywords (or viewed a content page containing your keywords).

Index – The collection of information a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized.

Inbound Link - See Backlinks.

Indexability - Also known as crawlability and spiderability. Indexability refers to the potential of a web site or its contents to be crawled or “indexed” by a search engine. If a site is not “indexable,” or if a site has reduced indexability, it has difficulties getting its URLs included.

IP Address – “Dedicated and shared IPs. –(An IP address is) an identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a 32-bit numeric address, written as four numbers separated by periods. Each number can be zero to 255. For example, 1.160.10.240 could be an IP address.” Source: Webopedia. (Added definition) An IP Address can be dedicated for one web site or shared by multiple web sites.

IP Address – Abbreviation for Internet Protocol Address, a unique combination of numbers assigned to individual electronic devices or networks that communicate over the Internet. Basically, it’s a trackable address for any computer, and it can be used to localize results (see Geo-Targeting). Internet Assigned Numbers Authority (IANA) oversees global IP address allocation.

IP Address Lookup – The process of determining a unique Internet Protocol (IP) address. DNSstuff is one free program to look up an IP address (http://www.dnsstuff.com).

IASAPI_rewrite - ISAPI_rewrite is a powerful URL manipulation engine based on regular expressions. It acts mostly like Apache's mod_rewrite, but is designed specifically for Microsoft's Internet Information Server (IIS). ISAPI_rewrite is an ISAPI filter written in pure C/C++ so it is extremely fast. ISAPI_rewrite gives you the freedom to go beyond the standard URL schemes and develop your own scheme. Source: http://www.isapirewrite.com

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