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SEO Glossary and SEO Definitions

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M

Meta Feeds – Ad networks that pull advertiser listings from other providers. They may or may not have their own distribution and advertiser networks.

META Refresh redirect - A client-side redirect.

Metrics - A system of me asures that helps to quantify particular characteristics. In SEO the following are some important metrics to measure: overall traffic, search engine traffic, conversions, top traffic-driving keywords, top conversion-driving keywords, keyword rankings, etc.

Minimum Bid – The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 (or more for highly competitive keywords), and are set by the search engine.

Mod_rewrite - URL Rewrite processes, also known as “mod rewrites,” are employed when a webmaster decides to reorganize a current web site, either for the benefit of better user experience with a new directory structure or to clean up URLs which are difficult for search engines to index.

Meta Search Engine- A search engine that gets listings from two or more other search engines, rather than through its own efforts.

Meta Tags- Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.

Meta Description Tag- Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the tag. Meta Keywords Tag: Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the tag.

Meta Robots Tag- Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.

Multivariate Testing – A type of testing that varies and tests more than one or two campaign elements at a time to determine the best performing elements and combinations. Multivariate testing can gather significant results on many different components of, for example, alternative PPC ad titles or descriptions in a short period of time. Often it requires special expertise to analyze complex statistical results. (Compare to A/B Testing which changes only one element at a time, alternately serving an “old” version ad and a changed ad.) In search advertising, you might do A/B Split or Multivariate testing to learn what parts of a landing page (background color, title, headline, fill in forms, design, images) produce higher conversions and are more cost effective.

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