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SEO Glossary and SEO Definitions

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O

Organic Results – Listings on SERPs that were not paid for; listings for which search engines do not sell space. Sites appear in organic (also called “natural”) results because a search engine has applied formulas (algorithms) to its search crawler index, combined with editorial decisions and content weighting, that it deems important enough inclusion without payment. Paid Inclusion Content is also often considered "organic" even though it is paid advertising because paid inclusion content usually appears on SERPs mixed with unpaid, organic results.

Organic Search Listings - Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid Inclusion Content is also often considered "organic" even though it is paid for. This is because paid inclusion content usually appears intermixed with unpaid organic results.

Organic Search Rankings – Search engine ranking of web pages found in SERPs.

Outbound Links – Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites.

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