Web Forwarding - Web forwarding allows for redirects to exist within an .htaccess file on a separate server.
Web Server Logs – Most web server software, and all good web analytics packages, keep a running count of all search terms used by visitors to your site. These running counts are kept in large text files called Log Files or Web Server Logs. Useful for developing and refining PPC campaign keyword lists.
Web TV – Television set-top boxes that allow users to browse the Internet from their televisions without a computer system. Perennial future opportunity as new PPC ad channel offering the option to use rich media formats.
Wiki -- Software that allows people to contribute knowledge on a particular topic. A wiki is another web publishing platform that makes use of technologies similar to blogs and also allows for collaboration with multiple people.
Wikipedia – “Wikipedia is a multilingual, web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers; its articles can be edited by anyone with access to the web site.”
Word Count - The total number of words contained within a web document.
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